ABOUT US

Helping leaders turn AI opportunity into safe, practical business value.

At NewWave IQ, we help ambitious organisations adopt AI with confidence, clarity, and control through practical strategy, executive enablement, safe implementation, and measurable business outcomes.

Our Vision

To help ambitious businesses adopt AI with confidence, clarity, and control, using practical strategy, safe implementation, and measurable business outcomes.

Our Mission

 We help leadership teams identify, prioritise, and implement AI opportunities through assessment, executive training, AI strategy, roadmaps, and delivery sprints, always with the right governance, guardrails, and monitoring in place.

Why We Exist

The AI landscape is moving faster than most organisations can comfortably absorb. Leaders face questions such as:

NewWave IQ provides the structure, expertise, and practical guidance needed to answer these questions and turn AI from a technology trend into a business capability.

Our Values

Practical Over Hype

We focus on AI opportunities that can realistically improve performance, efficiency, customer experience, or decision-making.

Safe Adoption

Every AI recommendation should consider risk, governance, human oversight, data security, guardrails, and monitoring.

Outcome-Focused

We measure success by business value, client confidence, adoption, and delivery quality—not by activity alone.

Senior-Led Thinking

We work directly with CEOs and senior stakeholders so AI decisions are linked to business priorities, not just technology trends.

Continuous Improvement

We use client feedback, customer insight, and market research to improve our services, customer experience, and ways of working.

Meet The Experts Behind NewWave IQ

NewWave IQ combines strategic leadership, operational expertise, and hands-on delivery experience to help organisations adopt AI safely, confidently, and effectively. Our senior team works directly with clients from initial assessment through to implementation and continuous improvement.

Dan Rawles

Co-Founder | AI Strategy & Transformation Lead

Dan helps organisations identify where AI can create measurable business value and build practical strategies that deliver results. He works with leadership teams to translate complex AI opportunities into clear roadmaps aligned with commercial objectives.

Clients value Dan for:

Lee Hill

Co-Founder | Operations & Growth Strategy Lead

Lee helps ensure the business operates efficiently, scales effectively, and continuously improves the experience delivered to clients. He focuses on optimising internal processes, gathering and acting on customer feedback, and implementing improvements that enhance service delivery and business performance.

Colleagues value Lee for:

Martin Henwood

Co-Founder | Delivery & Client Success Lead

Martin works directly with clients throughout their AI journey, helping teams build confidence, capability, and momentum. He specialises in training, delivery programmes, stakeholder engagement, and ensuring AI initiatives drive measurable results.

Clients value Martin for:

Ready to adopt AI with confidence?

Let’s build your AI advantage—safely, practically, and for real results.