How Runway reduced labour costs by 67% and made customer research accessible to all.
By leveraging NewWave IQ’s AI-powered platform, Runway transformed its research operations—dramatically improving productivity, lowering costs, and making high-quality research available to more businesses.
67%
Reduction in labour costs
AI automation significantly reduced the manual effort required across the research lifecycle.
50-100%
More productive
Runway team members report being 50 to 100% more productive thanks to AI automation.
Lower prices. Wider impact.
Runway reduced its price point, helping more businesses access powerful customer research.
The Challenge
Runway provides on-demand customer research to help businesses make smarter decisions. But delivering high-quality insights was labour-intensive and time-consuming, making it difficult to keep costs down—and even harder to serve smaller businesses with tighter budgets.
The Solution
Runway partnered with NewWave IQ to embed AI across its research workflow—from survey design and data collection to analysis and reporting.
AI-generated discussion guides and surveys
Automated respondent screening and recruitment
AI-powered analysis and insight generation
Smart reporting that turns insight into action
NewWave IQ’s AI platform has been a game-changer. We’ve reduced labour costs by 67%, our team is up to 100% more productive, and we’ve been able to lower our prices to open the door for many more businesses.”
Lee Hill
CEO, Runway
The impact
67% reduction in labour costs
AI automation eliminated repetitive manual tasks, delivering significant cost savings.
50–100% more productive
Team members report saving hours each week—time they now spend on strategy, not admin.
Lower prices, bigger impact
Runway reduced its price point, making high-quality research accessible to startups, SMEs, and more.
Ready to adopt AI with confidence?
Let’s build your AI advantage—safely, practically, and for real results.